2018 Trend: How to optimise your website for voice search

Did you know that around 40% of adults use google voice search on their mobile every day (and the younger demographic even more)? 

Google also recognises where you are. So, if I do a voice search: "Where can I find a Mexican restaurant?", Google gives me the Mexican restaurants in Queenstown (as this is where I'm based).
Or: "What are the local walks?", Google gives me a list of websites where walks are listed. 

Voice search is growing at a fast pace and it's important and easy to optimise your website content for voice search.

Here are a few tips:

• Ask yourself: What would my customers ask google to find my business or want to know about my business?
• Add a FAQ page (frequently asked questions) to your site with the types of questions your customers would ask
• Use a conversational tone in your website content
• Longer phrases or questions are common, compared with the shorter searches in text search.
• People use voice search mainly for local content and information, so make sure your Google listing is up to date (opening hours too!) 
• Try out voice search to find similar businesses as yours and see what comes up!

Till next fortnight, Marijke