Strategies Marketing Consultancy, marketing planning, marketing tips, marketing inspiration, marketing ideas, marketing plans, marketing training, website marketing
  • Home
  • About us
  • Testimonials
  • Marketing Consultancy
  • Marketing Training
  • Smartourism Marketing Group
  • Agritourism NZ
  • Contact
  • Marketing Tips
  • Sign up
  • Home
  • About us
  • Testimonials
  • Marketing Consultancy
  • Marketing Training
  • Smartourism Marketing Group
  • Agritourism NZ
  • Contact
  • Marketing Tips
  • Sign up

5 Tips to keep visitors on your website longer!

27/8/2014

0 Comments

 
Picture
Here are 5 tips to keep visitors to your website longer, with the ultimate aim to convert them to customers!

1. Use audio or video. Instead of using LOTS or text, people prefer to look at a short video or podcast. Give it a go!

2. Keep the info short with links to other pages on your website with more detailed information. E.g.:
FREE 2 hour workshop: How to increase your international visitor numbers. Click here for more info!

3. Make text more readable.  Break text up with headings, subheadings and images. You can also use bold and colours for text to make it easier to read!

4. Include a call to action that will benefit them: give them a special if they sign up for a newsletter (that way, you can direct future traffic to your website through your newsletter)

5. Embed social media. If you use Facebook, Pinterest, Youtube, Instagram, Twitter, you can include live feeds into your website. This makes it easier for visitors to your site to have a look at your social media pages without having to leave your website.

Have a look how you could improve your website, make a list of things you’d like to action and plan to do it!

Till next week, Marijke

0 Comments

Don't find customers for your products, find products for your customers!

21/8/2014

0 Comments

 
Picture
The other day I walked past a clothes shop. Now I do like a good sale so I went in as they had rack after rack of clothes on sale.

They had grouped everything by colour, not by size. It looked very nice on the racks, all the blues together, all the pinks all the yellows etc.

But do you think it was easy to find anything in my size? In order to find the correct size, I had to go through all the clothes to find my size.

As I didn’t have a lot of time, and frankly, I couldn’t be bothered looking at every tag, I gave up and walked out without having bought anything.

If they would have grouped the clothes by size, I could quickly have seen if there was anything to my liking and I quite likely would have bought something.

So, what ‘s the lesson here?

If you offer a range of options to your clients, group them by type of client. Say one of your customer groups are families, group all the products you offer that are suitable for families in one brochure and on one page on your website. This way, you make it easy for them to find everything in one place and they’re more likely to book!

So, don’t find customers for your products, find products for your customers and have a think about how this could apply to your business.
(I did end up buying something else in another shop where it was all grouped by size :) Only took me 5 minutes!

Till next week, Marijke

Picture
0 Comments

The secret to increasing click throughs in your email campaigns

14/8/2014

0 Comments

 
Do you send out email campaigns or newsletters to your customers? What you want is for them to read your news or deals and click through to your website.

But as your customers get more and more emails in their inbox, it has become harder to get them to read your message.

If you want a solid increase in click through rates, then have a look at this little video!
Click here to learn more about the FREE 2-hour tourism marketing workshop:
Effective ways to grow your international visitor numbers! 
(4 Sept 2014 in Lumsden and 5 Sept in Invercargill)
-

Till next week! Marijke
0 Comments

Make your visitors and customers feel good!

7/8/2014

0 Comments

 
Marketing is all about making customers feel good so they buy (more) from you!

What people remember most about a holiday or other customer experience is the people that they're dealing with.. how they are treated at accommodation places, in shops, restaurants and activities etc. If you are treated with friendliness, and a high level of customer service, that's what makes you want to go back. It makes you feel good!

I know I've mentioned this before, but the easiest way to achieve this is to hire people with enthusiasm and passion for what they do. The skills can be learned (do ensure you train them, though :)


I was looking on Youtube and found this little video which reminded me of my 'random-act-of-kindness-when-I'm-downtown-Queenstown'.

Living in a tourist town, I feel it's important to be friendly to visitors and make them feel welcome. One easy way to do this is when you see a couple taking a photo of each other, I ask them if they'd like me to take the photo for them. They always do and walk away happy.

Click here to learn more about the FREE 2-hour tourism marketing workshop:
Effective ways to grow your international visitor numbers! 
(4 Sept 2014 in Lumsden and 5 Sept in Invercargill)

Till next week, Marijke
0 Comments
    REGISTER FOR FREE MARKETING TIPS!

    Categories

    All
    Advertising
    Apps
    Content Marketing
    Customer Experience
    Customer Service
    Email Marketing
    Grow Your Business
    Marketing Collateral
    Marketing Tips
    Marketing Trends
    Photography Tips
    Planning / Goal Setting
    Presentation Tips
    Product Development
    Sales & Selling Skills
    Segmentation/Customer Groups
    SEO
    Social Media Tips
    Tools
    USP
    Video Marketing
    Website Tips

    Archives

    September 2021
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013

    RSS Feed


    Author

    Marijke Dunselman. Click here to read more about us!

    Picture
    Marijke Dunselman
    Picture
    Like us on Facebook! We'll like you back!
Strategies Marketing Consultancy Ltd
PO Box 30
Queenstown, 9348
New Zealand
info@strategiesmarketing.co.nz
Picture
Picture
Picture