Strategies Marketing Consultancy, marketing planning, marketing tips, marketing inspiration, marketing ideas, marketing plans, marketing training, website marketing
  • Home
  • About us
  • Testimonials
  • Marketing Consultancy
  • Marketing Training
  • Smartourism Marketing Group
  • Agritourism NZ
  • Contact
  • Marketing Tips
  • Sign up
  • Home
  • About us
  • Testimonials
  • Marketing Consultancy
  • Marketing Training
  • Smartourism Marketing Group
  • Agritourism NZ
  • Contact
  • Marketing Tips
  • Sign up

More about good & bad customer experiences... and how to avoid the bad ones!

21/9/2015

3 Comments

 
Following onto the Marketing Tip I wrote a couple of months ago on how to improve your customer experience http://www.marketingwhizz.com/weekly-marketing-tip/june-30th-2015 , I have a little follow up story as an example.
Last week I spent a week in Auckland visiting inbound operators on behalf of my Smartourism Marketing Group (www.smartourism.co.nz ). I stayed in a nice downtown hotel and was kindly upgraded to a lovely refurbished room.
I was impressed with the lovely décor, amenities and features such as this bathroom light switch next to the bed. Now this is clever thinking & design.
Picture
I thought: wow, this hotel was really been thinking about the guest experience when they redesigned the rooms (and invested a considerable amount of money!).
Until I wanted to boil the jug for a cuppa. I picked up the jug, walked to the bathroom to fill it up. I put it under the tap and tried to fill it. Unfortunately the tap was too low and when I pulled the jug away, all the water ran out. So I had to fill it up with a glass.
Picture
What a shame... They thought through a lot of their features, but not everything.

So, how do your customers experience your business, products, experience, service etc. Put a system in place to check your customer experience regularly. And when you change anything (or refurbish), test it thoroughly to avoid mistakes as mentioned above!

Have a great week :)!
Marijke
3 Comments

My view on the NZ flag referendum – which one to choose from a (smart) marketing perspective

2/9/2015

5 Comments

 
Picture
Wow, this is quite exciting! Soon we’ll have the opportunity to vote for a new flag! Here in New Zealand, a referendum to decide on our new flag will be held at the end of the year. And in my opinion, we need a new one! One that clearly identifies and defines us.

(Even google just got a new logo after 17 years!)

The other day, I received a flyer in the mail with the top 40 flag designs. Some were nice, some average and others pretty awful!

So, what is the right flag for New Zealand?

Ok, this is what I think, and I think it’s quite simple. When it comes to your identity – your brand - , whether it’s your business' or your country’s, it needs to be consistent. Otherwise, how will people ever remember or recognise you?

Our flag is a great opportunity to consistently promote our beautiful country, whether it be for trade, tourism, sports etc. We need it as a small country. So we need to do this in a smart way.

I must say that from a marketing perspective, I am proud of the way NZ has profiled itself over the years with some great consistent branding. I really can't think of any other country that has done this well, apart from NZ.

Have a look at the slideshow below – this is how NZ sports teams, tourism and government agencies and companies have profiled themselves for years.
Then have a look at the top 4 flag options at the top. Forget about the blue and the red... it’s pretty obvious isn’t it? It's how NZ already has been profiled for years already! Simple really...

I’d love to hear your comments or fill in the survey below!

Till next week, Marijke
Picture
1 ------------------ 2 ------------------ 3 ------------------ 4

    My preferred flag:

Submit
5 Comments
    REGISTER FOR FREE MARKETING TIPS!

    Categories

    All
    Advertising
    Apps
    Content Marketing
    Customer Experience
    Customer Service
    Email Marketing
    Grow Your Business
    Marketing Collateral
    Marketing Tips
    Marketing Trends
    Photography Tips
    Planning / Goal Setting
    Presentation Tips
    Product Development
    Sales & Selling Skills
    Segmentation/Customer Groups
    SEO
    Social Media Tips
    Tools
    USP
    Video Marketing
    Website Tips

    Archives

    September 2021
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013

    RSS Feed


    Author

    Marijke Dunselman. Click here to read more about us!

    Picture
    Marijke Dunselman
    Picture
    Like us on Facebook! We'll like you back!
Strategies Marketing Consultancy Ltd
PO Box 30
Queenstown, 9348
New Zealand
info@strategiesmarketing.co.nz
Picture
Picture
Picture