As I experience accommodation, restaurants, online purchases and more, I wonder how many businesses experience their own product or service AS a customer.

And I mean the complete process, to experiencing the whole product or service from start to finish, including the booking process.

If you offer accommodation, have you stayed in your accommodation as a guest yourself? With this I mean pretending you are actually a guest, with suitcase and all. (where do I put my toilet bag or hang my clothes??)

Or visit your own restaurant as a guest, go to the bathroom with your bag (where’s the hook for the bag??).

Alternatively if you want objective feedback, get some mystery shoppers. Do make a list with things you want feedback on.

You or the mystery shopper will pick up small things could significantly enhance the customer experience, increase the ‘wow’ factor, and get you better reviews!

Till next week, Marijke

As you know, Google is by far the biggest search engine. To rank higher on organic searches (these are non-paid searches) and make it easier for your customers to find you by having your business showing up on Google Maps, ensure your Google listing is up to date.
 
Simply go to: www.google.com/business
Ensure you use the login & password you used to set up your Google maps listing. If you don't have a Google maps listing yet, just set it up following the instructions on the www.google.com/business page.

Till next week, Marijke