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Merry Christmas and a fantastic 2018!

19/12/2017

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Your Christmas business checklist

8/12/2017

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…And suddenly it’s only 17 days till Christmas. This is my 24th Christmas in New Zealand, and a summer Christmas still seems a little strange. Not that I mind it; it’s lovely to have warm weather, BBQ’s, paddle-boarding on the lake, walks, long daylight and time with friends and family.

But no matter where you are in the world, it seems to come around quicker every year and there is so much to do. You have all your preparations on the home front, and then there are also a number of things to do at work.

So, to make it easier for you, I have put together a checklist of things to think about on the work-front. Feel free to add more ideas in the comments below, and I’ll add them to the list!

Here we go:
  • Organise a Christmas party for staff (or New Year’s if pre-Christmas is too busy. Or if you work in the tourism industry and this is your busy season, plan it for the quiet times!)
  • Christmas gifts for staff  - or organise a Secret Santa
  • Leave some special treats for staff (and yourself) who are working during the holidays
  • Christmas cards / gifts for clients
  • Put up Christmas decorations at work – and in anywhere else your customers and staff are (eg transport vans). It cheers people up!
  • Schedule Christmas blog post, Social Media and Newsletters – an original (funny/cute) Christmas photo or video that relates to your business and includes your staff works well (and is easy). Don’t worry about lengthy newsletters, people don’t have time to read them!
  • Christmas promotions: send out a promotion ordeal to your customers and/or on social media. Gift vouchers work well too!
  • Staff cover: you have probably done this by now, but ensure you have staff cover during the holidays
  • Closing times during the holidays: ensure relevant people/organisations are updated on your Christmas and New Year’s opening/closing times.
  • Set up an email ‘out of the office message’ if you are away during the holidays.
  • Finish any projects you intended to finish by the end of the year - you'll feel great doing this!
  • Download a Christmas ringtone on your phone (if you have nothing better to do, but it does make people laugh!)
  • If you have international staff that may be a bit lonely at Christmas - invite them to your house for Christmas!
  • Take a little time out for yourself and try to stay relaxed.

All the best with your Christmas preparations!
Marijke
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Strategies Marketing Consultancy Ltd
PO Box 30
Queenstown, 9348
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