To put a smile on your face, here are a few examples of bad business names! Well, some may be ok in their language, but sound funny in English! Have you ever had to come up with a name for a new business or product? If you have, you know it’s not an easy thing. There aren’t really any rules when it comes to business or product names, but there are some things to think about that will make it easier. Whether you are setting up a new business or are developing a new product, you’ll have it for a while (hopefully)… Here are some tips to help you come up with a good name:
The do’s: • Make sure the name is simple, easy to pronounce, memorable and easy to spell. • Research the web, the companies websites etc. to ensure the name isn’t already taken • Ensure the domain name you want is available (and relates to your name – preferably the same word as your name so it’s easy to find online) • Ensure it’s different from your competition • If you’re considering trademarking the name, ensure someone else hasn’t already done so The don’t’s: • Stay away from negative connotations • Make sure the name doesn’t mean something negative or inappropriate in other languages • Don’t restrict your name too much (with the eye on future growth) or limit yourself to a place name (in case you move!) Ideas on how to generate names: • Brainstorm words that relate to the product / service • Words that relate to the benefits for the customer • Words that relate to the values/quality of the company and products • Words related to colours, animals, plants, your industry, your types of customers etc. • Use a thesaurus to look up related names/words • Consider combining words • Ensure your name is meaningful rather than too generic • Use adjectives • Use humour • Does it evoke emotion? A little plug for the 2016 Marketing for Success Programme, starting in April. Don't miss it if you want to bring your business to the next level! Click here for more info! Till next week, Marijke
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I tend to spend more money when I get great service (and the other way around!). So do most people! Recently, I experienced how nice it is when service is personalised. It depends a bit on the type of business you’re in. If you deal with a limited number of clients, your service is easily personalised. But if you deal with a larger number of customers it can be done too. I enter a clothes shop. After looking around for a minute or so, a shop attendant comes over and, after introducing herself: “Hi, my name is Amy, I’ll be helping you today!” she asked me what I was looking for. (Amy was also wearing a name tag). She was then very helpful in finding it and when I wanted to try the item on, she asked me for my name and escorted me to the changing room. She then checked on me several times and would ask: “How is the size, Marijke?”, and: “Would you like to try some other models, Marijke?” After I had decided what I wanted to buy I went to the checkout to pay. The friendly checkout guy asked who had helped me. I said “Amy did”. There is obviously some kind of incentive for the sales Amy gets. I paid and left the store. Amy said on the way out: “Have a nice day, Marijke.” How nice is that? It made me feel special and comfortable to be in that store. And, more importantly, it made me want to buy something! So, have a think of how you could personalise the service in your business. It works! Till next week, Marijke NOTE: registrations are now open for the 2016 Marketing for Success Programme. Click here for more info! Limited spaces!
Till next week, Marijke |
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AuthorMarijke Dunselman. Click here to read more about us! |