Recently, I’ve been on the receiving end of several acts of kindness. The first one was last week. On the way to the airport, the taxi I was in broke down. The driver radioed and a few minutes later another taxi (from another company) stopped. Bags were transferred and soon our journey to the airport continued. Arriving at the airport, we got ready to pay the fare. To our very pleasant surprise, our ‘rescue taxi driver’ said: “No need to pay, all good!”

Wow, we were absolutely delighted at this act of kindness and fantastic customer service. How good does this look on this taxi company!

Another little story... Close to my house, they’re building a new bridge. This has been a painfully slow process and has taken one and a half year already. There are several ‘stop/go’ people, the ones that regulate traffic. One is a woman that has worked there since the start. When she’s on, she waves and smiles at every car going past. I smile and wave back and it makes me happy! This woman makes the company look too and makes waiting to go across the single-lane bridge a lot more pleasant.

Random acts of kindness are unexpected displays of great customer service. It’s about going the extra mile. Sounds like a cliché? Maybe, but do discuss with your team how they can delight your customers more and make it part of what you do, a habit, a system. It will affect your business in a positive way! It’s these little things that make you stand out and get customers to come back.

NOTE: interested in growing your tourism business? Click on the link below!
www.smartraining.co.nz/grow-your-tourism-business-course-2017.html

Till next week, Marijke

Do you have a blog on your website to provide quality information to your customers? If not, you should! Blogs are important for your search engine optimisation as Google places websites with original, regularly updated content higher on search results.

To increase the chance of people opening and reading what you have to say, a great headline is vitally important.

I've just discovered a little tool that can help you find catchy headlines.
Go to: www.hubspot.com/blog-topic-generator . You simply fill in a few nouns (keywords!), and it generates some catchy headlines!

Don't forget that a relevant image at the top of your blog will encourage people to read on.

Till next week, Marijke

The other day I received an email from a tourism wholesaler. His email signature was personal, fun and memorable, so I thought I'd share this idea with you.
With the number of emails we send and receive, you want to stand out so people remember you, right? Your email signature can be a great little marketing tool!

I've changed the actual details, but you get the idea:

Adding your company logo and a photo of yourself are also ways to make your email signature more personal.
So, have a think about the "ABOUT ME" section that could be fun and of interest to your contacts!

Till next week, Marijke

COMING UP: Grow your tourism business - 1 day course
7 June 2017: Alexandra, NZ
15 June 2017: Queenstown, NZ
Click here for more info!