 WhatsApp is one of the best smartphone apps around. It’s so good that over 900 million people around the world are using it!
I know that many of you are already using it, but if I look at my contacts, I see that many are not, hence this little tip! What’s app uses data, so it’s best to use it when you’re connected to Wifi. These are the features and advantages of WhatsApp:
I use it all the time and love it! Have fun using WhatsApp! Have a great weekend! Marijke Registrations now open for the 2016 Marketing for Success Programme. Don't miss it! Click here for more info!
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 Jessi, feeling at home in the new office! For the first 8 months of this year, I got this really great thing going. It was a habit I developed that worked really well for my business. Every first hour of the day (between 7.30 and 8.30). It’s the ‘working on my business’ hour and I loved it! It 's my hour of generating ideas, reading, developing new marketing programmes etc.
Then I got off track. Yes, even though I teach people planning skills, I’m only human :)! I got off track because I was in the final few months of building my house. Something that was a huge challenge and took much more time than I anticipated. But I did it and I moved in 2 weeks ago. There is still quite a bit to do (landscaping - see picture above!, sorting through stuff, de-cluttering etc), but I am writing this from my lovely new office! So my hour in the morning of working on my business (instead of just in it) just didn’t happen as there was so much else going on. Once something is a habit, it’s easy to stick to it. But when you change your routine and your environment, your habits and routines often change too. While I was walking my dog Jessi this morning, I decided to get back on track. Just get back into the habit again. It will take a week or too, but I know I will love it. So, just do it. Commit to it and do it. I know it’ll feel great! (I have it written down in my diary too, every day!) Till next week! Check out the new SMARTRAINING programmes starting early 2016: the 12 months Marketing for Success Programme and the new Advanced Marketing for Success Programme.  When you’re looking to buy a new car, decide on the next holiday destination, get ideas for your business, what do you do? You probably do research online. How often do you use Google in a day? So when you end up on a website that has the information you need, you tend to stay on that website and buy or book that product or service. Here are 6 tips to ensure your website provides the information your potential customers are looking for: Tip 1: What information do your customers need to know when they buy or book your product? Make it clear on the homepage of your website what you’re actually selling and what your unique selling points are (i.e. why they should come to you and not your competitor). Provide links to other parts of the site for more information. Tip 2: Assume your customers know nothing about you, your product, your region etc. Certainly don’t use jargon or place names that mean nothing to them. Include maps, photos and descriptions of what you’re selling. Provide in-depth information about everything that is relevant about your product, region etc. So, think about how you could make their buying decision easier by providing all the additional information they need. Oh, and don't forget to include info about yourself and your staff (including photos!) It adds credibility to your business! Tip 3: It’s not about how wonderful you say you are, it’s about what your customers say about you. Word of mouth has always been one of the most important marketing tools and sites such as Tripadvisor, Booking.com and your own testimonials will give more of an unbiased review of what you offer. E.g: http://www.smartourism.co.nz/about-us-testimonials/ Tip 4: Use great headlines and sub-headings. Almost 80% of website visitors jump from headline to headline or sub-head. Only 20% read word for word and the rest of us look for what we want in bold or highlighted text. Good headlines pull a reader into the copy. Use sub-heads every few paragraphs to appeal to readers who scan. Make them short and informative to point to key information a visitor may be after. Ensure your important keywords are included in the headlines and sub headings. Tip 5: Ensure your website is mobile friendly. More and more people are accessing your website through mobile devices. If your website is not responsive (this means that it adjusts itself to the mobile devices it's viewed on), they are less likely to look at your website as it is not easy to read and navigate it. Tip 6: Tell readers what you want them to do. Every web page should have a call-to-action. It might be ‘Subscribe to our newsletter or blog’, ‘Check availability’’, ‘Send me information’ or ‘Buy now! . Without telling visitors what you want them to do, they’ll do nothing at all. So, have a look at your website and make a list of what additional content you could add to provide all the information your customers need to buy your product or service.  A little plug for 3 workshops/programmes coming up:
20 November 2015: Developing an international tourism distribution plan / how to work with trade Location: Te Anau For more info, go to: www.smartraining.co.nz 26 November 2015: Business Building Blocks - 5 Effective Marketing Techniques That Will Help you Grow Your Business Location: Queenstown (through Queenstown Chamber of Commerce) http://www.queenstownchamber.org.nz/business-building-blocks-5-effective-marketing-techniques-that-will-help-yo January 2016 start: Marketing for Success Programme: 12 months programme And the new Advanced Marketing for Success Programme For more info, go to: www.smartraining.co.nz |
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September 2021
AuthorMarijke Dunselman. Click here to read more about us! 
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