I hope you’ve seen the acclaimed NZ movie: Hunt for the Wilderpeople. A boy (Julian Dennison) and his foster father (Sam Neill) become the subjects of a manhunt after they get stranded in the New Zealand wilderness. It's arguably the best movie of 2016!

Julian, along with Ronan Keating, features in a holiday video created by Air New Zealand. They change the lyrics of the Christmas carol “Winter Wonderland” to “Summer Wonderland”. Finally a Christmas carol that relates to Chrismas in summer!

Within 2 weeks of being launched, this video has received nearly 900,000 views!
So, this summer (or winter if you live in the northern hemisphere), come up with some creative, funny, cute, beautiful, surprising and novel photos or videos you can use for your marketing. That's the stuff that goes viral and provides you with free publicity!

Till next week, Marijke

The first video is the making of the video, the one below, the actual carol!

Well, after doing some further research into Bing, this is what I've found out.

Here in NZ, search engine Bing is hardly used. As mentioned in last week’s article, it is however important to list your business so people in other countries can find you.

For example, in the United States, Bing has a market share of 22%! So if people are searching your business on Bing, you want to be there so they can find you!

Bing also has “Bing Places for Business”  (see: www.bingplaces.com) where you can list your business, its location on the map etc. Similar to “Google my Business”, which includes Google Places/Maps.

This service on Bing is however not available everywhere, and unfortunately not in New Zealand. Currently, Bing Places is used in United States, Australia, Austria, Brazil, Canada, China, Germany, India, Italy, Mexico, Spain, Switzerland and the United Kingdom.

Bing is however working on growing Bing Places to more countries, and their market share is slowly increasing too.

So, if the US is a large market for you, do ensure your business is listed on Bing - see last week’s article.

I’ll keep an eye on Bing Places and if it becomes available in New Zealand, I’ll let you know!

Till next week, Marijke