Tip 6: Send regular emails but don't send too many as this will result in people unsubscribing. Ask your customers how often they'd like to receive a message from you to ensure you don't overload them!

Tip 7: A message is 5x more likely to be seen in an email than on Facebook!!

Tip 8: 91% of people use their smartphone to check their emails. Ensure your email campaign is optimised for mobile viewing.

Tip 9: Segmented campaigns (more tailored to your audience) get 60% more clicks. So start building segmented databases and send messages tailored to your different customer groups. Don't forget that databases are an asset to your business!

Tip 10: It takes commitment to write a regular e-newsletter. I see many businesses starting to write email newsletters and then give up after a few months. If you struggle with writing regular newsletters, set a couple of hours aside and plan a year's worth of monthly newsletters, including topics, specials etc.

If you’re using email marketing regularly, you will know that it’s a highly effective tool to keep in touch with your customers.
In this 2-part series about email marketing, you’ll find out some great tips that will help you increase your open and click through rates. Here we go:

Tip 1: Red click through links draw more clicks than blue links.

Tip 2: A call to action button draws more clicks than a text link. Use a button for your most important call to action.

Tip 3: Make it easy for people to subscribe – just first name and email address is usually enough. If you want more information so you can segment your list in a better way to provide a more personalised message, do keep the info you request of your subscribers to a minimum.
Add subscription buttons to your website and on social media.

Tip 4: Personalised subject lines result in higher click through rates. Hi John, ...

Tip 5: Images and videos increase open and click through rates considerably. Do use a great pic to draw people in! Make a habit of taking photos yourself – easily done on your smartphone – and use these original pics! See my pic of Jessi above :)!

Registrations closing soon!
Are you ready to take your business to the next level and upskill?
Then don't miss the 1-day NEW:
"Tourism Marketing Bootcamp - Grow your business" 26 July 2017 in Queenstown, NZ.
(NOTE: 50% NZTE funding for qualifying businesses!)

Broken links on your website are annoying and bad for your website visitors' experience. Trying to check them yourself would be a huge job if you have a lot of links on your website.

But don't despair! There are free tools that can do this for you. Go to the website below and enter your website address. It checks all your links it gives you a list with the broken links. Go to: www.brokenlinkcheck.com

Now just fix the links and you're done! Till next week, Marijke