Your customers are likely to be taking LOTS of photos of their experience with you, especially if you work in the tourism industry.
These pics could be a great in helping you promote your business as UGC (User-generated content) is much more credible than photos you post yourself.
Instagram is a great social media platform as it is so visual (and you can post pics onto Facebook with just one click).
So, how could you use the photos your customers take of your product/experience?
The easiest way is to ‘repost’ them.
Is reposting legal?
It’s not legal to repost an image without asking permission to the owner of the image as they have the copyright.
What you can do though, is generate a branded hashtag with your business name and add it to your profile. Say something like: Tag #smartrainingnz to share your photos with us and give us permission to re-post.
If you then repost the photo, make sure you credit the image to the owner.
How to repost?
You need to find a separate app to repost photos to Instagram as it is not possible through Instagram itself.
There are a number of apps your can use to repost an image. I use “Repost for Instagram”. If you use Buffer.com for your social media scheduling, you can also repost through this software.
Promote your hashtag
Ensure you promote your hashtag clearly:
Have a go! You’ll increase your following and increase credibility because your customers are sharing their experiences of your product!
NOTE: Final plug for the Tourism Business Success Programme starting on the West Coast (NZ) with the Strategic Planning Day on 18th Oct 2018. Don't miss it!! Go to www.smartraining.co.nz for more info. 50% funding available.
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!