Bing is a web search engine owned and operated by Microsoft. Bing also powers Yahoo! search.
Even though Bing isn’t as big as Google, it’s still very important your website can be found on Bing as a significant percentage of people use Bing as their search engine. It’s is the default search engine when you use Microsoft software.
Who uses Bing?
Well, more people than you may think! I’ve researched statistics, and the most reliable ones were the US statistics. To give you an idea, in the US, around 30% of people use Bing and Yahoo, the remaining majority use Google.
Bing searchers are for the most part 35+ in age and commonly within the 55-64 age bracket. Bing users generally less tech savvy.
Some people get really annoyed with the tracking that Google does (with ads following you everywhere) and therefore use Bing. In China, people can’t use Google but they can use Bing!
So, you need to make sure your website appears on Bing.
It will only take a few seconds to submit your domain name (website address) to Bing, and it’s free. Click on the link below to register:
Next week, we'll look at how to make the most of Bing for your business.
Marijke Dunselman. Click here to read more about us!