Last month, I met with the Australia/NZ Sales Manager of Tripadvisor in Australia. He mentioned that the key to ranking high on Tripadvisor is:
Quantity of reviews
With regards to quantity of reviews; there are more and more tools out there that send automated emails to every customer encouraging them to write a review. You can also create a miniposter or sheet with a QR code linking directly to your review page. You can hang this in your reception, in your transport van or put it in an in-room compendium. Or you can send them an email with the link to your Tripadvisor review page yourself.
Recency of reviews
These tools also address the ‘recency’ of reviews. If your last review is several months old, Tripadvisor doesn’t rank you as high as they rate the reviews as less relevant.
Now, that’s all good, but what do businesses have in common that are at the top of review sites? And not just Tripadvisor, also Google Reviews, Airbnb reviews, Online Travel Agency reviews etc.
Quality of reviews!
The ‘quality’ of reviews is the most important factor and they don’t just happen by accident. People mostly write reviews if they've had a good experience and they're happy to spread the word for you.
From my own experience in working with high-ranking businesses, here's what these operators have in common:
So, have a look at your Tripadvisor reviews and research those of high-ranking operators. What can you learn from it?
Interested in taking your business to the next level? Then check out the next start of the Tourism Business Success Programme on Thursday 29th of August 2019 in Queenstown. This course is registered with New Zealand Trade & Enterprise and up to 50% funding is available for businesses who have been operating for at least one year and have fewer that 50 staff. (see website for full details)
Marijke Dunselman. Click here to read more about us!