Three years ago, my sister and brother in law attended a wedding in Lecce, Southern Italy. The whole wedding party stayed in the same hotel.
Once back home, the hotel sent out email newsletters to their client database (incl. my sister) every few months.
Last month, my sister and her husband took the kids on holiday to Southern Italy. And guess where they stayed? In the same hotel. And they booked direct!
Do you think they would have stayed there if this hotel hadn’t stayed in touch with them? Definitely not. They would have looked on booking sites for the best deal and probably wouldn’t have remembered the hotel as they have stayed in so many other places in the last few years.
Are you losing too much business to Online Travel Agencies or your competition? Then it's time to learn how to grow your direct bookings and sales through email marketing.
Email is still the best way to get your message to customers and prospects. Email marketing yields an average ROI of 4300%, which is much higher than any other marketing method.
Did you know that an email message is 5 times more likely to be seen than a Facebook message?
I have used email marketing successfully for my clients and my own business over the last 16 years and have now developed these new courses (Starting with Mailchimp and Advanced Mailchimp). These courses are approved by New Zealand Trade and Enterprise and 50% funding is available for qualifying businesses.
The first series will be held in Queenstown and Te Anau in October 2017.
Click here for more information!
Marijke Dunselman. Click here to read more about us!