Customers who are interested in your type of product usually have a wide range of options to choose from. Whether it be options directly competing with you (such as similar types of tours) or other alternatives (such as a guided walk).
Your points of difference are the reason people choose you. Think about what your favourite café or restaurant is. Why do you go there? There will be very specific things you like about it, such as great staff, great food, they know you by name etc.
They say that 50% of your business comes from your unique selling points.
So, the one question you need to answer about your business/product is: Why choose us?
What are the things that make you unique, why are your customers choosing you?
Apart from the reasons you come up with yourself, read your customers’ reviews and testimonials. They’ll say why they chose you, and you can use these reasons to help you market your business.
Ensure you have a “Why choose us” section on your website, brochure, social media etc.
This will make it much easier for your customers to decide to choose you!
Check out the new Tourism Business Success Programme and Agritourism Success Programme - next start dates 3 & 9th May. Visit www.smartraining.co.nz for more info!
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Marijke Dunselman. Click here to read more about us!