Strategies Marketing Consultancy, marketing planning, marketing tips, marketing inspiration, marketing ideas, marketing plans, marketing training, website marketing
  • Marijke's Marketing Tips
  • About us
  • Strategies Marketing Consultancy
  • NZTE Funding
  • SMARTraining
  • Smartourism Marketing Group
  • Contact
  • Sign up
  • Marijke's Marketing Tips
  • About us
  • Strategies Marketing Consultancy
  • NZTE Funding
  • SMARTraining
  • Smartourism Marketing Group
  • Contact
  • Sign up

Web cookies explained...

26/10/2016

0 Comments

 
While I was eating a cookie (haha) and saw a cookie notification on a website I was visiting, I though to myself let's find out a bit more about cookies for this tip.
Most websites (over 92%) use web or tracking cookies. There are first and third party cookies. Some are useful and necessary, others are very annoying!
In Europe it's required by law to have a cookie notification on your website (not here in NZ).
Below is a short video that explains how cookies work.
Till next week, Marijke
0 Comments

If you use social media to promote your business, you need to read about this important trend!

20/10/2016

0 Comments

 
Picture
Picture
Two years ago, mobile internet use officially took over desktop use. As a result, the growth of messaging apps (used on smartphones) has been on the increase too. They’re all about easy communication and sharing information.

Last year, the total number of active users of the top 4 messaging apps overtook the total number of active users of the top 4 social media platforms.
I’ll repeat this: last year, the four largest messaging apps overtook the four largest social networking sites.

You probably already have social sharing buttons on your website. If you don’t have messaging app sharing buttons yet, it’s time to add these. This will make it a lot easier for people to share content from your website! And they will.

The largest messaging app is Whatsapp, actively used by 1 billion people worldwide. (I’m a big fan myself!). The next biggest one is Facebook’s Messenger. So ensure you have at least these two!
www.sharethis.com is a free tool that for your website that has the sharing buttons. I have had this on the side of the marketing tips for a few years (see buttons on the right). I recently installed the Whatsapp button but couldn’t figure out why I can’t see it. I contacted the help desk. You can see it, but only on a smartphone – duh! It’s a mobile app, not a pc app, so you only see the Whatsapp sharing button on a mobile device.

So, put these sharing buttons on your website today, it’ll make it easier for people to share your great content!

Till next week, Marijke

0 Comments

How learning about Millennials vs Baby Boomers different consumer behaviour can benefit your business

6/10/2016

0 Comments

 
I found this interesting piece of research by AC Nielsen (a large global marketing research firm). They surveyed 30,000 millennials (age 21-34) and baby boomers (age 50-64) on their consumption behaviours.

If your clients fall in either the millennial or baby boomer category, then the infographic below will be of interest! Click on it to enlarge it, print it off and circle the information that applies to your business. Then decide how you can better serve these customers.

Till next week, Marijke
Picture
Click to enlarge
0 Comments
    Picture
    Picture
    REGISTER FOR FREE MARKETING TIPS!

    Categories

    All
    Advertising
    Apps
    Content Marketing
    Customer Experience
    Customer Service
    Email Marketing
    Grow Your Business
    Marketing Collateral
    Marketing Tips
    Marketing Trends
    Photography Tips
    Planning / Goal Setting
    Presentation Tips
    Product Development
    Sales & Selling Skills
    Segmentation/Customer Groups
    SEO
    Social Media Tips
    Tools
    USP
    Video Marketing
    Website Tips

    Archives

    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013

    RSS Feed


    Author

    Marijke Dunselman. Click here to read more about us!

    Picture
    Marijke Dunselman
    Picture
    Like us on Facebook! We'll like you back!
Strategies Marketing Consultancy Ltd
PO Box 30
Queenstown
New Zealand
info@strategiesmarketing.co.nz
Picture