If you use social media to promote your business, you need to read about this important trend!

Two years ago, mobile internet use officially took over desktop use. As a result, the growth of messaging apps (used on smartphones) has been on the increase too. They’re all about easy communication and sharing information.

Last year, the total number of active users of the top 4 messaging apps overtook the total number of active users of the top 4 social media platforms.
I’ll repeat this: last year, the four largest messaging apps overtook the four largest social networking sites.

You probably already have social sharing buttons on your website. If you don’t have messaging app sharing buttons yet, it’s time to add these. This will make it a lot easier for people to share content from your website! And they will.

The largest messaging app is Whatsapp, actively used by 1 billion people worldwide. (I’m a big fan myself!). The next biggest one is Facebook’s Messenger. So ensure you have at least these two!
www.sharethis.com is a free tool that for your website that has the sharing buttons. I have had this on the side of the marketing tips for a few years (see buttons on the right). I recently installed the Whatsapp button but couldn’t figure out why I can’t see it. I contacted the help desk. You can see it, but only on a smartphone – duh! It’s a mobile app, not a pc app, so you only see the Whatsapp sharing button on a mobile device.

So, put these sharing buttons on your website today, it’ll make it easier for people to share your great content!

Till next week, Marijke

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