2018 Marketing Trend: live streaming and video THE social media tactic this year!

Video, whether recorded or live, is becoming more and more important in social media. Did you know that:

• 43% of social media users want to see more video content from their favourite brands?
• On average, people watch 1/3 of a video
• 2/3 or people are more likely to book or buy after watching a video
• Videos are watched by all demographics, making it a great way to reach a wider audience

Videos are used by businesses to showcase their products, explain how something works, testimonials, faq’s, interviews etc.

Most tourism businesses are using Facebook, Youtube and Instagram, and those targeting the younger demographic also use Snapchat. All these platforms have a live streaming option: Facebook live, Youtube live, Instagram live and Snapchat.
If you do decide to use live streaming, make sure you let your audience know beforehand!

So, have a go - it may take a little practice, but once you get into the habit of making (short - no more than 2 mins) videos, you'll reap the rewards! I’m making a video myself at the moment and will share it with you in the coming week. Watch this space!

I've found a little video that explains how to make a simple video using your i-phone. The filming quality of newer model smartphones is so good these days, that you can easily make a video yourself. And it looks authentic rather than too polished! 
I was amazed to hear that a friend ofmine was recently interviewed (and filmed) by a journalist for TV using a smartphone!
Here's the tutorial. Till next week, Marijke