4 simple ways to grow your business

Thanks if you've taken the time to fill in my brief survey (if you haven't click here to do so - it'll help me provide you with the tips you want!).
One of the topics you were interested in most, was how to grow your business. I've developed a simple diagram:

Grow your business by identifying ways to:

1. Sell more of your existing products to your existing customer groups. So, I can sell my "Starting a tourism business" course to more people in the South Island who want to start a tourism business.
   
2. Sell more of your existing products to new customer groups. I could sell this course in Auckland or Australia.
3. Develop and sell new products to existing customers. I could develop a new course for people that have done one of my other courses.
4. Develop and sell new products to new customers. I could sell this new course online to people all around the world.

So, how does this diagram apply to your business, customers and products? Where are your opportunities?
Write down all options and then prioritise the actions that will bring you the best results.

When you do your business and marketing planning, you can use this diagram to help you grow your business!

Have a great weekend! Till next week, Marijke
NOTE: Registrations are open for the "Starting a Tourism Business - Hit the ground running" course in Dunedin on 30 March 2017 - see below!