7 Reasons why you should use Instagram to promote your business

Chances are that you're using Facebook for your business. You may have set up a few other social media platforms such as Twitter and Instagram, but most small businesses don’t use these as much.

My advice to you - especially if you operate a tourism business - is to consider Instagram much more than you are now! 

Here are 7 reasons why:

1. It’s easy! Instagram is very easy to use. Just take a photo on your smartphone (directly into Instagram or add it later) and post it. Add a few relevant hashtags, and you have something new on your social media.
2. Fresh content ALL THE TIME!! By having a live Instagram feed on your website, your Instagram posts will automatically appear on your site. You could have new photos on your website every day!
3. Link your Instagram account to Facebook so you can automatically post photos on your Facebook page too.
4. Involve your team – it makes them feel valued and it’s fun! Get your team on Instagram and encourage them to take client photos – works great with activity products!
5. Encourage customers to post photos of your product using your hashtag. Then, when people search your business using your hashtag, they will find these pics! Also use hashtags of other popular Instagram accounts (like your regional tourism organisation’s Instagram account).
6. Increase direct traffic to your website. Your Instagram page will have your website address so people can click on it to view your website. 
7. Instagram is on the increase with over 400 million active users. As it's a mobile app, and mobile use of the internet and social media is growing fast, so is Instagram.

To get started, go to: www.instagram.com 
Give it a go! Any questions? Use the comment box below!

Till next week, Marijke