8 ways to stand out from your competition

If you want to be successful in business, you need to stand out! Be remarkable! Here are 8 ways to help you stand out from your competition:

1. Make a wish list from your customers’ point of view – what would make your product or service even better? (and better than your competition!). Have a look at your product reviews - they will tell you a lot about what they like and don't like. Then come up with the wish list.
   
2. Focus on a niche market that is different from your competition and offer a product tailored to the needs of the customers in that niche.
3. Who are your best customers? (I mean the ones that LOVE your product, are happy to pay the price you set and tell lots of people about it) How can you get more of them?
4. Offer better service than your competition (this one should really be at the top!!)
5. Have a clear point of difference from a customer’s perspective. What are the reasons your customers would recommend you?
6. Offer a high end (exclusive) version of your product.
7. Make it easier and more convenient for people to buy or book your product than your competition’s. (that’s good service too!)
8. Think of ways you could make your product either the best, the cheapest, the most exclusive, the fastest, the slowest, the newest, the oldest, the biggest, the smallest etc. and ensure it’s different from your competition.

Brainstorm the above with your team - you'll be amazed at how you can improve and stand out from your competition!

Till next week, Marijke