A simple way to increase your revenue: upsell! Here's how...

Upselling is adding value to a sale by either selling another product or service or a more expensive product.

Fast food outlets do this very well: “Do you want fries with that?” and you think, “why not”, and the up-sell is done!

It’s about giving customers ideas of what else they can buy. Upselling is a great way to increase revenue, yet many businesses don’t do it. Whether you are a tourism operator (sell them a full day trip instead of a half day, an extra night, a combo or a package), a retailer or a builder, there are always opportunities to up-sell.

Up-selling is relatively easy as the customer is already buying your product.  All you have to do is to convince them to buy more.

There are also ways to up-sell if you are selling a product online. You might have seen on online shopping sites such as amazon.com : ‘customers that bought this product also bought that product’: ‘if you buy two or more products, you get free shipping’.

Here are 5 upselling tips:
- Identify upselling opportunities
- Offer a matching or complementary product
- Sign customers up for a loyalty programme
- Train your staff the essential up-selling skills and opportunities
- Implement the upselling strategies in your business

Till next week, Marijke

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