My grandfather was a tulip grower during the last century and times were difficult in post-war Holland. They lived with 7 children - all girls - near a town that was bombed over 100 times during the war. But him and his brother managed to make a success of their business as they developed half a dozen unique tulip varieties. Now, some 65 years later, these beautiful tulips are still exhibited at the famous yearly Keukenhof Flower Show in Holland and are sold world-wide. You can imagine my surprise when I saw this variety - Flaming Parrot - in a garden centre here in Queenstown, New Zealand. (I actually got tears in my eyes..). I planted them last autumn and this is the result. I have given these bulbs to several friends as a present - with the story of my grandfather who developed this variety. It makes it much more personal and my friends love them too.. By telling a story, you can add value to your product or business. Whether it's the history, the people or whatever the background, it adds an extra dimension, something to remember you by and an emotional connection. Just like with these tulips. So, what are the stories you can tell about yourself and your business/products? Till next week, Marijke Do you operate a business in Te Anau or Queenstown? Then this is your last chance to register for one of the Mailchimp courses NEXT WEEK 25 & 26 October 2017 and 7 & 9 November 2017 in Queenstown. If you would like to grow your direct bookings, then these courses will be invaluable to your business! Click here for more info!
5 Comments
Atty
18/10/2017 07:29:47 pm
Lieve marijke, wat een mooi verhaal en wat bijzonder omdat te lezen over onze Pa en Opa!! Wat zou hij glunderen!!
Reply
Marijke
19/10/2017 08:37:03 am
Dank je, Atty. Ik heb al een aantal leuke reakties gehad...en geniet van de tulpen van opa!
Reply
19/10/2017 08:20:18 am
That is such a lovely story Marijke and a brilliant example of how sharing stories can have a real impact on your audience and business. There is a magazine article in that!
Reply
Marijke Dunselman
19/10/2017 08:36:13 am
Thanks for your kind message, Margo :)
Reply
Trudy Captein
22/10/2017 10:38:41 am
Wat een verassing om dit verhaal te lezen , ik ben ook trots op de gouden en zilveren medaille die mijn vader ooit heeft gewonnen op een tentoonstelling
Reply
Leave a Reply. |
Categories
All
Archives
September 2021
AuthorMarijke Dunselman. Click here to read more about us! |