Newsletter, blog, social media and website update topic ideas

We all know how important fresh content on your website, newsletter or social media is. It provides up to date information to your customers and helps keep your website ranking high in search engines. But coming up with ideas of what to write about can be a struggle.

Don’t despair … you’re not the only one! Below are some ideas of topics you could use to update your content.

• Top 3, Top 5 or Top 10 lists (of whatever you can think of that relates to your product, your area etc.)
• Promotions/deals
• Did you know? – list of facts about the area or frequently asked questions about your business
• Interview with a staff member or customer
• New photos or videos
• Tips or how to's
• Little known facts or factoids
• Relevant and timely statistics
• Ask your community - take polls and share results
• Invite guest authors
• Case studies
• Interviews
• News
• Opinions
• Gift ideas
• Start a competition
• Upcoming events
• Funny story

A few more tips:

• Keep your audience in mind - what would THEY be interested in?
• Keep your newsletter short with links to your website for more information.
• Make a list in advance with what you're going to write about in the next 6 months or a year - this will make it a lot easier when it's time to write your newsletter or update your website and social media.
• Use relevant keywords in your content.

Any more ideas? Do share in the comment box below!

Till next week, Marijke

20 April 2016:
Tourism
Marketing
Bootcamp
Queenstown
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