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DIY Marketing Real Estate - my story - SOLD!!!

10/12/2014

14 Comments

 
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Well, I’ve done it! It’s sold!
I set a goal to sell my Commercial unit by the end of November and I’ve achieved that goal. I actually had an offer within two weeks, it’s just taken a little while to finalise ‘the deal’!

How did the buyer find out about the unit being on the market? This marketing tip database! It’s a list of hundreds of small to medium sized businesses with many of them the target market for the unit.

So whenever your market a property or a product, decide who your ideal customer would be and where you can find them. It’s no use advertising in newspapers and other mass media as you will pay for targeting ‘everyone’ (unless you want to reach ‘everyone’).
Try to be a bit more creative than that! The result for me was that I had several high quality potential buyers!

The other marketing activities I carried out were:

-    Developed a nice looking flyer and distributed around the area
-    Set up a page on my website with detailed information about the unit a potential buyer needed with nice photos etc. I had a domain name www.unitforsale.co.nz pointing directly at that page. This way, I could measure how many views that domain had too.
-    A FOR SALE sign on the building with my phone number and the www.unitforsale.co.nz website
-    Listing on Trademe (this was the most expensive part at $ 399)

What were the advantages for the buyer?

-    The feedback I’ve had is that buyers prefer dealing with the owner of the property as they know the property best!
-    A much better price as no commission was involved.
The next time I’m selling a property, I will do the marketing again myself!

Till next week, Marijke
14 Comments
Bernie & Gerard
10/12/2014 07:47:25 am

Well done Marijke, lovely Christmas present for you. Great to hear your hard work got results in super quick time. Happy New Year.

Reply
Marijke
11/12/2014 11:48:57 am

Thanks for that, Bernie & Gerard!
Have a great summer season :)!

Reply
Kerri James
10/12/2014 07:58:03 am

Good on you.... Now for the next exciting stage!

Reply
Marijke
11/12/2014 11:49:44 am

thanks for your support, Kerri!

Reply
Carlyn McLintock link
10/12/2014 08:02:34 am

Well done Marijke, you can sleep easy now knowing you are onto the next chapter of your journey and the exciting thing is we all get to share it with you :)

Reply
Marijke
11/12/2014 11:50:28 am

Thanks, Carlyn. 2015 will be a great year!

Reply
Eveine Dunselman
10/12/2014 11:53:43 am

Lieve Marijke,
Van harte gefeliciteerd!
Liefs, Eveline

Reply
Marijke
11/12/2014 11:50:53 am

Thanks, Eef!

Reply
Atty Heeremans
10/12/2014 02:51:15 pm

Goed gedaan Marijke!! Gefeliciteerd!
Op naar de volgende stap!!
Lieve groeten, Atty

Reply
Marijke
11/12/2014 11:51:25 am

Ja, spannend!

Reply
lia.captein@quicknet.nl
10/12/2014 06:08:34 pm

well done Marijke, daar kan ik nog een puntje aan zuigen...
Vandaag wel weer een serieuze kijker gehad, de eerste dit jaar!!, who knows, love lia

Reply
Marijke
11/12/2014 11:52:27 am

Hai Li, succes met de verkoop!

Reply
Trina holmes
10/12/2014 11:53:32 pm

That's so awesome, huge achievement - well done!!

Reply
Marijke
11/12/2014 11:53:13 am

Thanks, Trina :)

Reply



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