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Do you want to sell more? Then keep in mind how women shop!

20/11/2013

5 Comments

 
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Did you know that women influence 90% of all travel decisions  - and close to 90% of all consumer buying decisions as well… (the guys reading this will probably nod…)

Girls like to shop, that’s no secret. We also think differently than men and make buying decisions in different ways men do.

A few things to remember:

Human connections are the key to attracting women to your product or service. They communicate to forge relationships based on mutual values and interests. Avoid over-automation (i.e. forms etc), focus on one-on-one experiences and facilitate story telling.

Women like detailed information to absorb & digest. Women use smart shopping skills and do a lot of research before buying. The pre-purchase process is much more important to women than it is to men. Create a culture committed to helping customers determine the best choice, not the quickest sale.

Women also comparison shop. They gather data through reading and research, and compare your product against competitors.
Women set priorities according to the needs of those most dear to them, so identify ways they can support family members with purchases.


Ask yourself:

Is your marketing meeting those needs?
Does your website provide enough detailed information? Does it encourage your customers to communicate with you?
Does it say anything about the people working in the business?
If not, do something about it!

Have a great week, Marijke





5 Comments
Rob Luke link
20/11/2013 02:27:25 am

Blokes like stories too - and everyone has a story they are wanting to have heard. So we try to make ourselves available to hear the stories of guests - and I find I learn so much particularly from the more elderly....about our area in days of yore.... and we put a page into our website about ourselves etc. (Needs updating now!!)
Cheers

Reply
Marijke
20/11/2013 02:46:52 am

Hi Rob,
True... and if you operate an accommodation property, the personal contact with your guests is what makes the experience special!
Have a great summer!

Reply
Atty
20/11/2013 02:51:28 am

I Will remember it
Lieve groeten
Atty
Holland

Reply
jill
20/11/2013 02:58:09 am

I find your marketing tips great Marijke. Thanks for sending them out to us all... and for FREE. You are our marketing inspiration.

Reply
Marijke
20/11/2013 04:37:42 am

Thanks, Jill :)
Good to hear you're enjoying the tips!

Reply



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