Don't find customers for your products, find products for your customers!

The other day I walked past a clothes shop. Now I do like a good sale so I went in as they had rack after rack of clothes on sale.

They had grouped everything by colour, not by size. It looked very nice on the racks, all the blues together, all the pinks all the yellows etc.

But do you think it was easy to find anything in my size? In order to find the correct size, I had to go through all the clothes to find my size.

As I didn’t have a lot of time, and frankly, I couldn’t be bothered looking at every tag, I gave up and walked out without having bought anything.

If they would have grouped the clothes by size, I could quickly have seen if there was anything to my liking and I quite likely would have bought something.

So, what ‘s the lesson here?

If you offer a range of options to your clients, group them by type of client. Say one of your customer groups are families, group all the products you offer that are suitable for families in one brochure and on one page on your website. This way, you make it easy for them to find everything in one place and they’re more likely to book!

So, don’t find customers for your products, find products for your customers and have a think about how this could apply to your business.
(I did end up buying something else in another shop where it was all grouped by size :) Only took me 5 minutes!

Till next week, Marijke