Happy 2017 and a nifty little SEO tool!

First of all, I’d like to wish you a very happy, successful and healthy 2017! I hope you’ve had a great Christmas and New Year’s with friends and family. Many of you will be flat out with the tourist season and little time to do anything about marketing or planning for the new year, that will come a bit later.

For me, the start of the year is always about reviewing the past year and set my business and personal goals for the new year. I love doing this as it gives me direction for what I want to achieve.
In my opinion New Year’s resolutions are very much about changing your habits. Once something becomes a habit, it’s easy to stick to it.

My yearly planning week at the start of the year has been a habit for years now and it works for me and my business. It makes me feel in control about what I want to do this year and excited too!
I’m currently developing two new courses: ‘Starting your tourism business’ and ‘Growing your tourism business’. More info about these soon!

If you work in tourism, have a great summer season and take a little break every now and then!

Here’s this week’s tip:
Improve your search engine rankings by linking – and a nifty little tool!
Inbound links -these are other sites linking to your website- remain important your search engine optimisation. It’s important that these links are relevant. In other words, they need to be on websites that are relevant to your audience. Ideas for relevant websites:
-    Reciprocal links with related businesses (such as other tourism operators)
-    Industry directories
-    www.newzealand.com
-    Regional Tourism Organisation
etc.
Do you want to know which sites link to yours? You will probably know of most of them, but not all. Here’s a nifty little tool that will tell you exactly which websites link to yours: go to: https://moz.com/researchtools/ose/

Till next week and enjoy summer! (if you live in the Southern Hemisphere :), Marijke

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