How marketing specifically to women will increase your bottom line

Did you know that women influence 90% of all travel decisions  - and close to 90% of all consumer buying decisions as well? (the guys reading this will probably nod…)

Girls like to shop, that’s no secret. We also think differently than men and make buying decisions in different ways men do.

A few things to keep in mind when you work on your website content, social media,  put together brochures or any other marketing for your business:

• Human connections are the key to attracting women to your product or service. They communicate to forge relationships based on mutual values and interests. Avoid over-automation, focus on one-on-one experiences and facilitate story telling. Also ensure you have photos of your team and some background info on them on your website. This makes it a lot more personal!
• Women like detailed information to absorb & digest. Women use smart shopping skills and do a lot of research before buying. The pre-purchase process is much more important to women than it is to men. Create a culture committed to helping customers determine the best choice, not the quickest sale.
• Women also comparison shop. They gather data through reading and research, and compare your product or service against competitors.
• Women set priorities according to the needs of those most dear to them, so identify ways they can support family members with purchases.

Is your marketing meeting these needs? Does your website provide enough detailed information? Does it encourage your customers to communicate with you? Does it say anything about the people working in the business?
If you keep women in mind in marketing your business, more will buy or book your product and your business will grow!

NOTE: registrations are now open for the 2016 Marketing for Success Programme. Click here for more info! Limited spaces!

Till next week, Marijke