How to get your emails read (on mobile phones)

Do you check your emails on your mobile? Chances are you do. And so do the majority of people. You have a spare minute and quickly scan your emails to see whether any of them should be read now.

You see 3 lines (take your phone and have a look):

1. The top line has the name or organisation of the sender, or just their email
2. The second line is the subject line
3. The third line is the first line of the email text.
   
   

The emails you tend to open are the ones have:

• Name recognition: the sender’s name must be clear. Sometimes, people use ‘Office’ or ‘info’ as their name. These emails are more likely to be ignored. Ensure you have your own or business name as your email name (or both!)
• Relevance and timeliness: if the subject lines speaks to the interest of your audience, it gets opened.
  
• Urgency: nothing like a deadline gets people to open an email.
  
• Curiosity: how can you spark interest? Use sentences starting with: Did you know, top 10…, secrets of, how to… etc.
  
• Offers: aahh, everyone loves a deal! If you can spark interest with a limited time offer, people will open your email!
  

One more little tip re subject lines and mobile phones: when you look at your mobile phone, you only see the first six words or so of your subject line. Ensure the first few words have a strong punch!

So check your name is recognisable and ensure your subject lines attract the attention you want!

Click here for info on Mailchimp Email Marketing Courses in October 2017 in Te Anau and Queenstown, NZ- register now!

Till next week, Marijke