Improve your service part 2: How sign writing on your car can be good or bad for your business

Another very simple concept...

This morning I took my dog Jessi for a walk around the block. I was about to cross the street, when a taxi drove up about to turn into the same street. He indicated I could cross the street and gave me a big smile. (It wasn’t a pedestrian crossing). He didn’t have to do that, but it was very nice! I took a mental note of the name of the taxi company.

A few weeks ago I drove on a 100km road on the Devil's Staircase, a windy road along Lake Wakatipu (Queenstown). I looked in my rear view mirror and saw a removal truck speeding towards me. He then tailed me and suddenly passed me in a dangerous spot. (note that I'm not a slow driver, so there was no reason to tail nor pass me).
Anyway, looking ahead, I can see this truck passing a number of other vehicles. He was clearly in a rush, but it was a truck... on a windy road! I also noted the company name on his truck and thought to myself: I will never use this company to move my stuff!

I don’t think the driver realised the negative impact his driving had on his business.

So, next time you drive a sign-written company car, do keep your behaviour on the road in mind. And don’t forget to make your staff aware of this too!

The more courteous you are on the road, the more it will benefit your brand, and the other way around!

Till next week!
Marijke

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