When you’re on holiday somewhere, do you ask locals what their favourite restaurant is, what the best walk is, what the best activities are etc? I sure do!
Word of mouth marketing is one of the most powerful ways to market your product.
Recently, we stayed in a lovely ‘villa’ in Tuscany, just outside of Florence. It was a wonderful experience, the main reason being that the service exceeded expectation and was very personalised. They were interested in where we were from, gave us lots of tips on what to see and do, and also gave us a sheet with their favourite local restaurants. This was very helpful as there is a choice of nearly 2,000 restaurants in Florence!
For locals who work in tourism and are in contact with your customers, it is highly beneficial to know the local products as people will ask them for advice. But not just for people working in tourism, as any local is likely to talk to visitors.
So, what can you do for locals to get to know you and recommend you?
What's in it for you?
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!