Innovative Marketing Tip Series. Tip 1: More wine, please! How to get your customers to spend more.

Just back from a trip to Europe... A holiday in a different environment is a great way to recharge, and also to find some brilliant innovative marketing ideas....

One small Italian restaurant we visited had a novel way of charging for wine. It was lunch time and we just wanted a glass of wine or maybe one and a half, not a whole bottle.

We asked the waiter for a wine suggestion. He said, how about I put the bottle on the table, and you only pay for however much you drink.
This was perfect!

They offered the opportunity to just pay for how much you actually drunk, rather than charging per glass or a whole the bottle. We had a glass of lovely white wine and decided to have a little bit more.
When it came time to pay, the waiter put a ‘measuring stick’ (see pic above) next to the bottle indicating exactly how much we drank and how much we had to pay. What a great idea! It allowed us to have a little bit more than one glass, as we didn’t want a whole second glass. (Though it was tempting with the bottle sitting there!)

For the restaurant, it’s an easy way to increase revenue! 
What did they do with the rest of the bottle? They probably used it for single glasses of wine…

Till next week for more innovative tips, Marijke
PS Last chance TODAY to register for the Tourism Business Success Programme starting this Friday 21st of September 2018 in Queenstown. 
Are you from the West Coast? We'll start there on the 18th of October. Don't miss out! go to www.smartraining.co.nz for more info!

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