A ​Pop-up box on your website, yes or no?

Most people don’t really like the idea of a pop-up box on a website, but they do actually work! So yes, do use them! 
They are very useful when you have something to offer your customers: encourage them to sign  up for something worthwhile and they will!

Pop-up boxes have come a long way. There are tools out there now that offer a much better user experience. I personally find it a hassle when a box pops up when you’re in the middle of reading something.

So instead of interrupting the website user experience, you can get a box to pop up right at the start when people open a page, or upon exit, or after say 20 seconds. 

And once people have clicked out of the box, it won’t appear again unless they clear their browsing history, which makes it less annoying.

Mailchimp for example offers a cool pop-up box tool, so have a go if you use Mailchimp!

Here are a few tips to create a great pop-up box:

• Ensure the timing of the pop up works well with the way visitors use your website.
• What would be of benefit to your customers that they would sign up for? A free e-book, special rates, newsletters etc. (Would YOU sign up for it?)
• Use simple language and a specific call to action button: Click here to download xyz, Register now for the xyz event, Sign up for special deals etc.
• Make the box stand out but keep it simple with a minimum amount of text. Oh, and make sure it looks good on mobile too!

Till next week, Marijke

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