Social media marketing by generation - an infographic

When clients ask me what social media platforms they should use for their business, I always encourage them to survey their customers to see what social media platforms their customers use. And not just that, but do they use that platform to find businesses like yours?
You can also have a look at social media generational statistics.
The infographic below provides a useful overview and, along with your own customer research, could help you decide what platform(s) to use.

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