The soccer world cup, passion and how and it will increase your business

 This morning, we started the new Marketing for Success Programme. Another great group of people who will set goals, learn a lot along the way, achieve what they set out to do and have fun!

I am very passionate about this programme and am excited about working with this new group.

We were talking about setting goals and how important passion is when trying to achieve great things. If you don’t have passion for what you do, you may as well try something else!

On the other hand, passion is also contagious.

A few weeks ago, when the soccer world cup just started, I was in Holland. Now, I am not a soccer fan in the slightest, never have been. But when you’re amongst millions of soccer fans, everyone dressed up in orange, all the houses decorated in orange, you can’t help but get excited too!

So, I now watch the games too and am very excited that Holland is in the semi-finals tomorrow morning (NZ time). I just got caught up in the passion of it all! I am Dutch, by the way :)

If you look at it from a customer’s perspective, they like to deal with people that are passionate about what they do, passionate in dealing with you as a customer. If customers feel the enthusiasm, they tend to spend more.

Remember: you can teach someone skills, but you can’t teach them enthusiasm and passion. So, hire people with passion!

PS for the next game: GO HOLLAND!!!

Till next week, Marijke