Weekly Marketing Tip 12 Sept 2013 Stay in touch, but not too much! (how to avoid people unsubscribing)

I recently attended a business and marketing conference in the US. There were some amazing speakers and I got a lot out of it.

The speakers were obviously given the database of conference attendees and a number of them have started to send me their e-newsletters.

One of them sends me a lot of emails, almost daily in fact. It is interesting (about social media) but it’s just too much. I can’t handle that much information every day. I just don’t have the time!
So I’ve unsubscribed...

Do you have a database of (potential) customers you keep in this with?  If so, good for you! Great even! I do encourage you keep in touch with them. But make sure you don’t overload them with information.

There is no rule of how often you should send your
customers an e-newsletter. That depends on the amount of information you provide, how often your clients may buy from you and the type of business you have.

You may get daily emails from ‘deals websites’ that
provide daily specials. And you may be fine with that. Or a quarterly update with specials from a resort you’ve visited in the past. That’s ok too.

But if this resort started emailing you daily or even weekly, you may find this annoying and you decide to unsubscribe.
So, to ensure the people on the database don’t unsubscribe and get more people to subscribe, ensure that you:

• Provide relevant information to your subscribers


• Don’t overload them with information (less is usually more – you can always
  provide a snippet with a link to more information)


• Ask them how often they’d like to receive your e-news (if you’re not
  sure)


• Test! Try sending e-newsletters more or less frequently and see what
  happens.


• Check the statistics of your newsletter: the open and click rates. This will
  give you an indication of how many people actually read your newsletter


• Plan your e-newsletter schedule and make it a regular event. If people
  subscribe to your e-newsletter, they are interested in what you have to say and
  expect to be sent something!
  

This “Weekly Marketing Tip” is sent to you once a week. I only send you 1 tip that you can quickly read it and use in your business.  I try not to overload you with information.

Till next week! Marijke