Weekly Marketing Tip 18 Sept 2013 Pinterest for your business - is it for you?

I recently read that people process images 60,000 times faster than text and 90 % of information transmitted to the brain is visually based. 

Most businesses rely on images to sell their products.
Whether you operate a tourism business, a landscaping business or a retail store, you will probably have great images!

Pinterest (pronounced like “interest” but with a “p”) is a virtual bulletin board that lets users share inspiring images and links. When shared the images are called “pins” that can be placed on thematic “boards” that users customize for any topic. Pinterest is all about curating images.

Who is using Pinterest?

Pinterest is the fastest growing social media network ever, currently with over 70 million users.
Pinterest users are predominantly female. In fact, women account for 70 % of Pinterest users and are about five times as likely to use the virtual scrapbooking tool as men, the largest gender difference of any social network.

This is a good thing! As women are the main decision makers in deciding where to go on holiday and what to buy for their family (even cars!), they are the ones you want to reach. They also tend to do a lot more online research on any purchases than men.

Pinterest users are also a little bit older, although the core demographic is 18-34 year olds, representing 56 per cent of users.

Pinterest is also a great tool for (tourism) businesses. I found this site on Pinterest: http://www.pinterest.com/visitmysmokies/
 
What a great way to group images! Would this look good for your business? On the Pinterest website, this is where you can get started: http://business.pinterest.com/

Give it a go!

Till next week, Marijke