Weekly Marketing Tip 26 Sept 2013 Hitting rock bottom… and how to get back on track!

Grant Dalton & Marijke at Louis Vuitton Cup

Now, I was hoping to write a very happy marketing tip this week as we all still had big hopes for Team NZ winning the America’s Cup. But it wasn’t meant to be ...

In business, we deal with disappointments too. There seem to be a few patterns on how people deal with failure or
setbacks. 

Most successful people have setbacks and they use these
experiences to improve.
To name a few famous people: Steve Jobs was fired from
his own company; Nelson Mandela spent 27 years in prison; and Abraham Lincoln failed in business, had a nervous breakdown, and was defeated in eight elections. So how did all these people achieve such extraordinary success?
 
Positive attitude

Successful people have a highly positive attitude and bounce back when they experience a setback. I’ve seen people go bankrupt and manage to build up a very successful business again. 

They see the glass as half full instead of half empty.

Positive people see setbacks as learning experiences. We all have them, so you may as well learn the lesson and move on! Don’t be deterred by them or let it undermine your confidence… 
 
Take Responsibility
 
You are responsible for your own actions. Take responsibility and learn from your mistakes. If you do, you will do better next time. 
 
‘Experience comes after you need it!’ So see your setbacks as experiences and move on. 
 
Accept yourself and be good to yourself 
 
Always show loyalty to yourself. Embrace your weaknesses and shortcomings, but work to turn them into strengths. You cannot control the negative opinions of people around you, but with self-acceptance, you can block out the noise. 
 
Trust your gut feel
 
Make your decision based on experience and listen to your gut. We all have been in situations where we didn’t follow our gut and (hopefully) have learned from that. 

Continue on your path with integrity using both your heart and mind to guide you back to success.

So, always focus on the positive, take responsibility, be loyal to yourself and trust your gut feel.
 
Till next week, Marijke

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