There are many reasons potential customers may not be buying your product or service right now.
That doesn't mean they don't like it, they may just be looking around and may not be ready to buy. They may not have the money right now or the time.
Even if they don’t buy from you now…
you'd like them to buy from you eventually, right? Assuming you're targeting the right audience for what you're selling, a percentage of them will buy or book eventually, IF they don't forget about you!
So, what can you do to keep in touch with them?
Some businesses do it well. For example Dell computers.
Every month, I find a leaflet in my PO Box with their latest computer deals. I usually throw it away, but every couple of years I do need a new laptop. So, then the leaflet arrives in my PO Box that month, I look at it! When (or if) you
eventually buy a PC from them, you get regular emails newsletters and specials from them, making it very easy for you to buy the products!
Dell has done this consistently for many years, resulting in becoming one of the largest personal computer companies in the world (listed number 51 on the Fortune 500 list). They only market directly to their customers, through their websites, email marketing, direct mail and social media.
So, don’t give up on people who enquire but don’t buy or book right now.
Encourage them to sign up for your mailing list or encourage them to like you on Facebook, Twitter or any other social media you use. Then, keep in touch with them by providing them information that is relevant to THEM! (specials, news, funny stories, videos, photos, anything that might be of interest to them!)
They say it takes 5 or 6 'contacts' before a potential customer takes action and buys something from you.
So, what do you do to keep in touch with your potential
& existing customers? Make a plan and stick to it!
The result may surprise you!
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!