Weekly Marketing Tip 3 Sept 2013 "You HAVE to see this Youtube video!"

Last weekend, my neighbour told me about the video clip below and that I just HAD to see it. (you'll like this if you're a dog lover!) Check out the video, then read on!

You have to admit: this is very cute! Well, over 29 MILLION other people thought so too!
Yes, you're reading this correctly... this video has received over 29 million views!!

That's what's called viral marketing. One person sees it and passes it on to their friends, and these friends pass it on to theirs and so on. 

OK, this is nothing new, we know how Youtube works and we get these types of video links sent by our friends all the time too!

My question is: how can you make this work for your business? Imagine 28 million people seeing a video you posted on Youtube with something that's worth watching! If these people are also your target market and a percentage buys your product or service, what would this do to your business?

Here are a few tips (when uploading a funny or 'entertaining video):

• Put an advert relating to your business at the start of the video. This is
  perfectly ok! (we're used to it...)


• Or put a link to your website at the end of the video.


• Use keywords for the title that relate to what your audience will be using
  to search for your video


• Keep it short, around 2 minutes for an entertaining video is
  perfect!
  

A few more things to think of:

• is your video entertaining (is it funny, cute?)


• are your providing something exciting or surprising?


• is it something new?


• is it genuine or spontaneous?


• are you targeting a niche audience?

Note: it doesn't need to have tick all the above boxes, but it does need to appealing enough for people to want to see it AND pass it on to others!

So, get your video camera out (or even a cell phone will do!) and keep an eye out for something worth filming, 
especially if it relates to your business.

I'd also like to hear your success stories! Email them to: [email protected] 

Till next week, Marijke