Yesterday, I was Skyping with my sister in Holland and she was telling me about this amazing promotion their local supermarket was doing.
It’s so good, we thought you’d enjoy hearing about it!
In the town they live, there are two large competing supermarkets. One is the market leader and has the larger market share, the other one has a lesser profile.
The one with the lesser profile has come up with an amazing promotion that has taken a lot of business away from the market leader.
This is what they did.
Do you know those sports people cards that you can collect and stick in a book? Kids love them!
This supermarket went a step further.
Instead of having famous sports people on the cards, they made the local kids the stars. They contacted all the local sports clubs (soccer clubs, hockey clubs etc.) and asked them if they wanted to join the promotion. They then took photos of all the teams and each kid individually – quite a job!
They produced free albums (see photos above) with the names of the kids and the clubs. For every appr. $ 20 spend, you receive a set of stickers with photos of the kids in a particular club. All local kids are frantically collecting and exchanging these stickers.
All local sports clubs have fully endorsed this promotion, resulting in huge amount of free publicity for the supermarket as well as community goodwill. It isn’t just great fun for the kids, but a great promo for the clubs too!
My sister was saying how the kids hassle their parents to shop at this supermarket and the other one is much quieter.
The supermarket also offers additional products (at a cost) such as a poster with the photo of the team and the kid, mugs with photo etc.
What a great way to get more customers! I’m sure it’s paying off for them!
So, creative and innovative marketing is a great way to increase your profile, sales, goodwill and loyalty! What could you do in your business to stand out?
Re the DIY Marketing Real Estate – my story: there are some exciting developments and I hope to be able to give you some positive news very soon!
Have a great weekend & till next week!
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