Why I bought something again from a shop I can’t even remember the name of.

About five years ago, I bought a state of the art Epson projector. I bought it online and I must say I can’t even remember the name of the online shop.

The projector is still great and working fabulously. Twice a year, I get an email from Linda, their sales person. She asks me if the projector is still working ok, and if there is anything else I need such as a replacement lamp.

When she emailed me a couple of weeks ago, I asked her how much such a lamp is and they are not cheap ($ 570!). I said I would think about it as I was very busy and TRENZ was coming up. I then filed away her email.

Today, Linda sent me another email, following up on my interest in the replacement lamp. I know I should buy one as a backup but I probably wouldn’t have done it right now if she hadn’t emailed me.

As Linda has provided me with such good service all these years, I will be buying the lamp off her.

If she hadn’t sent me these emails, there is no way I would have bought the lamp of this anonymous-online-shop- that-I-can’t- even-remember-the-name-of.

So, the moral of the story is: keep in touch with your previous customers! There is a good chance they will be buying from you again!

Have a great week!

Marijke