Instagram is a great way to promote your (tourism) business as it’s purely visual and everyone LOVES photos and videos! It takes a bit of thinking and researching to develop a theme that represents your brand, what you stand for and how you want to stand out! But if you're going to spend time on Instagram for your business, you might as well do it well!
A theme will reinforce your brand and help people recognise and remember you.
Like anything in business: planning is the key to achieve what you want. If you don’t know where you’re going, how are you going to get there?
So, when it comes to Instagram themes and posts, the same applies. Plan your theme for results!
Here are 6 tips to help you develop a theme that people will want to follow!
So, spend a little time developing your Instagram theme that your customers will want to follow and share!
Final tip: put a live feed on your website! This will keep your content fresh and encourage people to follow you!
Till next time, Marijke
When I speak with businesses about training their staff, many struggle with the transient nature of staff in the tourism industry, especially in towns like Queenstown, Te Anau and other places where there's a large number of tourism businesses.
Recruiting quality staff is a challenge, and investing in training them can cost a lot. But what is the cost if you don't train them?
It doesn't have to be difficult, though. By having good systems in place where you can train them yourself, your business will provide the quality customer experience that you expect.
But what about your own training and development? How much time do you spend planning the next few years of your business growth, your product development, marketing trends, distribution etc?
I see time and time again that business owners or managers who invest in their own development achieve far greater results than others.
Currently, tourism growth is softening. There are many factors that can be attributed to this, from worldwide political situations to economic slowdown. So the more reason to work ON your business and plan for the next few years.
If you're interested in growing your business, then check out the new courses below. Over the last 22 years, I have worked with hundreds of tourism businesses and am most happy to have a chat to you if you have any questions about the new Tourism Success Programmes.
Registrations are now open (for April/May start) - click on the link below, or go to www.smartraining.co.nz.
With the huge amount of options people have when buying your type of product or service, it’s so important to make it really clear why they should buy from you, what value do you bring them and what is the experience going to be like?
Every now and then, ask yourself the questions below. It’s also good to involve your team in this exercise to ensure everyone is on the same page.
Here are 5 questions that will help you clarify why people should book you or buy from you:
Till next time, Marijke
Coming soon: the new Agri-tourism Success Programme and the new Tourism Business Success Programme. Click here for more info!
Happy new year to you!
Here are 5 Tourism Marketing Trends for 2019!
Trend 1: The rise of Instagram for tourism.
Instagram has grown at a much faster pace than Facebook has in the past. It’s a great visual platform for tourism businesses and by learning how to use Instagram ‘properly’, including the use of hashtags, you can reach and keep in touch with customers in an effective way.
Trend 2: The growth of Google Reviews (and Google bookings).
You will have noticed the increase in Google Reviews and Google Local Guides. The advantage of this is that everyone uses Google and it’s a good to have an alternative way to review to Tripadvisor. Google has offers online booking - you can book directly from the operator's Google Listing through one of the existing Online Travel Agencies (OTA's). Google clips the ticket.
Oh, and did you know that Tripadvisor is going ‘social’ too? Late last year, they launched their own social media platform. I won’t go into too much detail here, but to be honest, I’m not sure what to think of it and whether it will take off.
Trend 3: The increased importance of content marketing.
Content marketing has been growing in the last few years, but now businesses are becoming more strategic about it. Content marketing involves developing quality and unique content that will benefit your customers. Think about imagery, blogs, videos (virtual reality/360 degree videos) etc.
By developing a content strategy (rather than posting random ad-hoc content) for your website, social media, blog etc, you will have quality material that will encourage your customers to book you, share your content and follow you. User-generated content (USG) is when your customers’ photos for example are shared on social media. UGC is hugely powerful and should be a part of your content strategy.
Trend 4: Mobile marketing & the growth of voice search. With between 75% and 80% of visitors using their smartphone while on holiday, the growth of voice search has grown too. Paying more attention to the mobile user experience and speed is important – how does your mobile site perform and is it optimised for voice search.
We’ll also see the growth of payment methods such as Alipay, Wechat pay and Whatsapp pay.
Trend 5: Direct marketing. More and more hotel chains world-wide are using direct marketing to reach customers as their share of bookings (and thus paying more commission) to Online Travel Agencies (such as booking.com and expedia) has grown so much. Many hotels are focusing on direct marketing to their customers and I believe it’s hugely important that smaller accommodation and activity operators do this too. Don’t forget that you don’t control what’s happening on social media. What you do control are your own customer databases.
Do you need help with your business and marketing strategy? Do you want to learn and keep up to date? Then check out the new Tourism Business Success Programme and the new Agritourism Success Programme. Go to www.smartraining.co.nz for more info!
Only 11 days till Christmas and everyone seems to be frantic and stress levels are rising. Work pressure, holiday pressure to get everything finished before your break – that is if you have one, as for tourism businesses, it will get even busier.
I felt a bit like that myself, so took a step back and focused on these 4 simple tips below. It's not rocket science, but it's worth reading them. I hope they will help you too!
1. Remember what’s really important to you; e.g. your health (physical and mental health) and the health of your loved ones, relationships with loved ones, the things that make you happy and give you satisfaction such as your business, job, and activities. Remember what’s really important to you, the rest is a bonus. Trust your gut and be true to yourself.
2. Take some time to plan - now! Take an hour or two today to plan the rest of this month. Plan your business and marketing tasks and plan your personal tasks. Some things need to be done right now, some things can wait till the new year. Either way, write down the things you need and want to do and break them into bite-size chunks, and you’ll see: you WILL save time and achieve everything on your lists! It’ll also give you a sense of control in these hectic times and planning will actually save you a lot of time.
3. Get some help! Whether in your business or personal life, sometimes you just need to get some extra help. Who could help you make your life a bit easier at this time of year? Ask them today!
4. Take some time out to relax and refocus. Yes, even if you think you need every minute of the day for all the urgent things, take some time out. If you have routines that help you calm down (like walking your dog, have a coffee with a friend, get enough sleep), do these! You’ll be able to survive the busy times effortlessly. Be kind to yourself and keep smiling!
Be kind to yourself and keep smiling!
Till next week, Marijke
Marijke Dunselman. Click here to read more about us!