At least once a year, take a few minutes to update and tidy up your social media accounts. Ensure your profile photos, banners, posts are the ones that reflect your business at this point in time. Are you using the right photos and the correct sizes for your posts so they look great and match your current branding and reflect what sets you apart from your competition?
Ensure your branding is consistent so your customers recognise you, whether they look at your website, Instagram account or brochure.
Below is a guide that will show you the exact sizes for your social media account images so you can make your social media accounts look as sharp as they can be!
First of all, what is a blog?
"A blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style."
And YES, I think you should blog! Why, you may ask? Apart from posting on social media, writing blog posts is even more work.. and you may feel you aren’t into writing.
Blogging is a way to ‘talk’ to your customers, to tell them stories about your business, your area, the things that you’re passionate about (that would appeal to your customers). These stories add a lot of value to your website, which is your most important marketing tool!
Don’t despair, it’s not difficult. But it is about creating a new and consistent habit. If you’re not going to commit to writing a blog post say once a month, don’t bother even starting.
Keep in mind the ‘conversational and informal style’. Write as if you’re talking to your customers. What do you talk to them about? What are you passionate about?
Say you run an accommodation business and your passion is walking. In your blog you could describe the great walks in your area and add some photos you’ve taken along the way. Or you’re into golf, write about the golf courses in your area. Or photography may be your hobby, provide tips on how to take amazing pics in your area. Etc. etc. etc.
So how do you start a blog? The easiest way is to add a blog page to your existing website (like this one).
Plan to write a little article say once a month. Before you know it, you’ll have created this really great content that is of interest to your customers on your website. It’ll create a connection and rapport. It a way to personalise your content and share it with your customers.
Oh, and it’s also really good for Search Engine Optimisation! Google loves original, regularly updated content on websites.
So, what are you waiting for?
Find some inspiration by researching other people’s blogs and plan the topics that are of interest to you and your customers!
Tourism Business Success Programme: 9th May start
This is a great time of year to work ON your business.
The Tourism Business Success Programme is a 9-month intensive course for tourism businesses that will help you take your business to the next level, work smarter and learn about the latest trends.
The next course starts next week, 9th May in Queenstown. Click here for more info, registrations closing on Monday.
If you have any questions, call me on 021-456451
Customers who are interested in your type of product usually have a wide range of options to choose from. Whether it be options directly competing with you (such as similar types of tours) or other alternatives (such as a guided walk).
Your points of difference are the reason people choose you. Think about what your favourite café or restaurant is. Why do you go there? There will be very specific things you like about it, such as great staff, great food, they know you by name etc.
They say that 50% of your business comes from your unique selling points.
So, the one question you need to answer about your business/product is: Why choose us?
What are the things that make you unique, why are your customers choosing you?
Apart from the reasons you come up with yourself, read your customers’ reviews and testimonials. They’ll say why they chose you, and you can use these reasons to help you market your business.
Ensure you have a “Why choose us” section on your website, brochure, social media etc.
This will make it much easier for your customers to decide to choose you!
Check out the new Tourism Business Success Programme and Agritourism Success Programme - next start dates 3 & 9th May. Visit www.smartraining.co.nz for more info!
Up to 50% funding available through New Zealand Trade & Enterprise.
Reviews help customers make decisions on where to stay, what to do or what to buy.
You work hard at providing an excellent customer experience resulting in positive reviews on sites such as Tripadvisor, Facebook, Google, Yelp etc. But every now and then, you may get a negative review. Some are fair, and these provide you with an opportunity to improve aspects of your business. And some are unfair.
No matter what they are, you need to write a response. It provides you with an opportunity to explain what happened and apologise, and it shows your professionalism and that you care.
I have talked with many operators about their occasional bad review. It’s human nature to focus on these, even if the majority of your reviews are raving!
So, my first piece of advice is: keep the negative reviews in perspective. How many good reviews do you have compared to the bad ones? Don’t take it too personal and don’t dwell on them.
OK, now you need to respond to that negative review. Here are 5 tips to help you do it.
Final tip: Have a complaints procedure in place so it’s easy to respond. Ensure your staff is empowered to do this too to solve issues quickly and on the spot.
Instagram is a great way to promote your (tourism) business as it’s purely visual and everyone LOVES photos and videos! It takes a bit of thinking and researching to develop a theme that represents your brand, what you stand for and how you want to stand out! But if you're going to spend time on Instagram for your business, you might as well do it well!
A theme will reinforce your brand and help people recognise and remember you.
Like anything in business: planning is the key to achieve what you want. If you don’t know where you’re going, how are you going to get there?
So, when it comes to Instagram themes and posts, the same applies. Plan your theme for results!
Here are 6 tips to help you develop a theme that people will want to follow!
So, spend a little time developing your Instagram theme that your customers will want to follow and share!
Final tip: put a live feed on your website! This will keep your content fresh and encourage people to follow you!
Till next time, Marijke
Marijke Dunselman. Click here to read more about us!